This October, WAU will take part in InterCHARM 2026 in Moscow — one of the major professional beauty and cosmetics exhibitions bringing together brands, experts, retailers, and industry professionals from across the beauty market.
For us, participating in an event of this scale is an important opportunity to present WAU’s approach to modern beauty and self-care to a professional audience and connect with the broader global beauty community.
A major meeting point for the beauty industry
InterCHARM is an established international platform for the beauty industry, bringing together a wide range of categories — from professional cosmetics and skincare to beauty technologies, devices, wellness, and related innovations.
The exhibition provides a space where brands can showcase new products and technologies, meet industry professionals, exchange expertise, and follow the trends shaping the future of beauty.
For WAU, being part of this environment is especially meaningful because our brand sits at the intersection of beauty, technology, and everyday self-care.
WAU at InterCHARM 2026
We will be presenting WAU at booth F1, Hall 14, Pavilion 3, where visitors and industry professionals will be able to discover our approach to beauty technology and learn more about the products we develop for modern home care.
Our portfolio is built around technologies such as RF, EMS, and LED, designed to bring advanced beauty solutions into everyday routines.
But for us, technology is only part of the story.
More than beauty devices
WAU is a Russian beauty brand with 8 years of experience in home beauty devices.
In 2024, we expanded our portfolio beyond beauty technology and entered the dietary supplements and vitamins category. That same year, we completed our rebranding and became WAU — a brand that brings together technology, beauty, wellness, and self-care.
Our philosophy is simple:
WAU is self-love.
WAU is that feeling of excitement when you see the result.
WAU is the effect you can feel and see.
We believe that self-care is not about chasing perfection. It is about creating a routine that helps you feel more confident, more comfortable, and more connected to yourself.
Why InterCHARM matters to us
Taking part in InterCHARM 2026 is another step in WAU’s development as a beauty and wellness brand.
Events like this give us the opportunity to see where the industry is heading, exchange ideas with professionals, introduce our technologies to new audiences, and continue developing products that combine innovation with everyday usability.
For us, WAU is not simply about creating another beauty device or another product.
It is about making modern self-care more accessible, technological, and enjoyable — and creating that moment when you look at the result and simply think:
“WAU.”
